International Festival of Creativity
Inspiring Creativity is at the heart of Cannes Lions.
From 17 - 23 June 2012 in Cannes, the Festival is where creative professionals come to debate, learn and be inspired; where the greatest industry honours are bestowed; where those pushing creative communications forward are celebrated.
Each year, more than 9,000 members of the global creative communications industries come together to be inspired and educated at Cannes Lions. The Cannes Lions learning program boasts seven days of inspirational sessions inside the Palais des Festivals. Thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain at the Festival.
The workshop program is made up of more than 20 practical, skill-based sessions aiming at hands-on learning. Plus, new for 2012, the new forum program proposes six sessions per day across five days (Mon-Fri) with a theme per day.
Then, four Awards ceremony designs the best in several ads categories.
We focused our reports on the social media influence, as now, no one can conceive an ads or marketing campaign without thinking first of its social media development through new technologies and devices. Sharing is instantaneous and of viral influence. Social media are on 24/7 and demand less money than great creativity and interactivity. But only truly outstanding creative content will get social amplification, mainly because you will have integrated a nice part of risk in your campaign!
Turning a Fighter into a Brand
Canadian athlete Georges St-Pierre is more than a mixed martial arts UFC champ, he’s a celebrity whose brand transcends his sport.
Social media plays a key role in building, shaping and maintaining this status, with every action an opportunity to be leveraged for building fans and garnering likes.
Goviral: Engaging Generation Social
The next mass medium could be called social mixed media. It consists of all previous media in one, mixed in new and increasingly amazing ways. People now experience, share and purchase goods, entertainment and content in ways previously unimaginable and completely platform agnostic.
Go world! The global cheer has already started
The "global cheer" is at the core of Visa's Olympic Games-themed integrated marketing campaign, Go World, the largest in Visa's 25 year history as a sponsor of the Olympic Games. The campaign utilizes popular social media platforms, along with television and digital advertising and usage promotions, to turn the passion of fans into online cheers that will help inspire more than 60 Visa-sponsored athletes (Team Visa), as they prepare for and compete at the Games.
Twitter bird perches on Cannes Lions Festival
As the Cannes Lions Festival of Creativity attendance is at its highest of all time - up to almost 11,000 for this year's 59th edition - the global conversation on Twitter has grown significantly too. According to Buzz Radar, which is powering the Festival’s Social Command Center, Tweet volume related to Cannes Lions through the first day of the event has already surpassed total social media mentions during last year's festival. There have been over 15,000 online posts across social media referencing #CannesLions as of Monday afternoon, with 95% coming from Twitter, and most delegates are still just arriving. Whether or not you’re at the #CannesLions Festival, you can share in the experience and follow the conversation on Twitter here. (Souce: Twitter)
Facebook, a new creative canvas.
Paul Adams' talk was very demanded and many had to go to the streaming room to listen to his views on the psychology and creativity of sharing. Media are orienting around social interaction and for the first time in humanity, technological development has enabled us to study what people talk about and share at a scale never seen before.
Promo & Activation, PR and Direct Lions Awards Ceremony
Promo & Activation Grand prix went to «Small Business Gets an Offical Day» - American Express, Crispin Porter + Bogusky Boulder, USA. The same team also won the Direct Grand Prix. JWT San Juan received the PR Grand Prix for the Puerto Rico Banco Popular campaign "The Most Popular Song". The Cannes Lions Direct Agency of the Year is Serviceplan Munich. The company also picked up two Direct Gold Lions for work on Lego Builders of Sound and The Solar Annual Report 2011.
YouTube: creativity helps capture and share the world
Google's video platform is seeing a wave of creative innovation from thousands of creators from all over the world, giving opportunities for brands and agencies to play a role in the developing story of web video. YouTube's Luke Watson, vice president of global sales, has introduced the debate by screening everyday life delicious, funny or moving scenes "stolen" by monitoring cameras.
Creative Effectiveness, Outdoor, Mobile, Media Awards Ceremony
Grow Interactive, USA, picks up the first-ever Mobile Lions Grand prix for «Hilltop re-imagined for Coca Cola» - using Google Ad Mob Mobile Advertising platform. Effectiveness Grand prix went to BBH London for Unilever’s «Excite» campaign and Two Grand Prix were awarded in the Outdoor Category: Ogilvy Shanghai won one for the #Cokehands campaign when Hamburg’s Jung Von Matt won the other for «Invisible Drive», Daimler.
Google reinvents advertising with project Re: Brief
What would happen when legendary admen of yesteryear were given nowadays cutting-edge digital tools and social media amplification to revisit their greatest moments? Google’s Re: Brief program unlocks the creative potential of new media advertising. The "heart plus technology" improvements have quickly borne fruit, as the first-ever Lions Mobile Grand Prix was awarded to the Google campain "Hilltop re-imagined for Cocal Cola".
Nike Fuels Service to Consumer
Nike’s latest innovation is the Fuel band, designed for anyone who wants to be more active. Measuring daily activity, every move made, it keeps track on your wrist and on your mobile device, allowing to set goals and beat them or share on social media to compare performances and generate a competitive spirit with friends. The Fuel Band is an extension of a measures program made by Nike, thanks sensors in the sole of shoes worn by top athletes.
Cannes ACT Tribute 2012
Six amazing campaigns focusing on social & environmental issues received a « Cannes ACT Tribute », Public’s Favorite Campaign on June 22 at the ACT Responsible Exhibition in Cannes. The Tribute celebrates the best responsible advertising campaigns elected by visitors who attended «The Black Expo» by ACT Responsible held from 19-22 June, during the Cannes Lions - International Festival of Creativity.
Costolo bring us closer to Twitter for brands
Twitter's Chief Executive Officer Dick Costolo opened his talk about "Harnessing The Power of Real-Time Connections" by showing some examples of events in which Twitter made world amplification. Hundreds of millions of people are now connected on the Social Web through Twitter on real-time communication and people are now connected more closely than ever to what’s happening around the world, in an instantaneous way. But brands also now have the opportunity to join the conversation
Press, Design, Radio and Cyber Lions Award Ceremony
R/GA New York won the Cyber Grand Prix for Nike + FuelBand. A Cyber Grand Prix was awarded to the team from Volontaire Stockholm for the Curators of Sweden campaign. Serviceplan Munich won the Design Grand prix for their innovative design, The Solar Annual Report. The Fabrica Treviso/72ANDSUNNY took the Press Grand for Unitd Colors of Benetton's Unhate campaign. Kolle Rebbe Hamburg won the Gold Lion for the Real Cookbook design campaign for Gerstenberg Verlag. The Radio Grand Prix went to talent Sao Polo for the Repellent Radio campaign.
Film, Film Craft, Branded Content & Entertainment and Titanium and Integrated Awards Ceremony
Film Craft Grand Prix went to The Bear, a film for canal+. Advertiser of the Year 2012 is Mars Inc. Bruce McColl. The winner of the Titanium Grand Prix for 2012 was Nike+ Fuelband by R/GA New York. Creative Artist Agency Los Angeles won the Film and Branded Content Grand Prix for Cultivate/Back to the Start. The Lion of St Mark was awarded to Dan Wieden.
Advertising creativity can help build a better world
A standing ovation welcomed former US President Bill Clinton at his arrival on the stage of a fully-packed Grand Auditorium ar Cannes Lions.
During his speech at Cannes Lions, the former president urged the advertising industry to help solve some of the world's most pressing problem, such as poverty, hunger, global warming, through its creativity and immense power of persuasion.
Blondie, a legendary style icon
The Debussy stage has of course hosted many majors stars in the world. But when Blondie, after having took a platine blonde wig out of her "bag of tricks", performed live, singing a capella the beginning of Heart of Glass, it was certainly a memorable part of Grey's Sixth Annual Legends of Music Seminar.
Welcome, friendliness, music and sports at Havas Café
During the Festival of Creativity, and for the sixth consecutive year, the Havas Café was again present, but this time in the beautiful gardens of the Grand Hotel in Cannes, facing the sea and sun with panoramic views of the Croisette. Getting social at Havas Café was made easy: he brand new and spacious Café offered throughout the Festival its guests excellent facilities for meetings and seminars...
