Goviral: the Social Media Revolution
Goviral: Engaging Generation Social
The next mass medium could be called social mixed media. It consists of all previous media in one, mixed in new and increasingly amazing ways. The social media generation, the half of which wake up and get to sleep a device in hand to consult their Facebook account, will be the biggest generation in spending power in 2015 with tremendous influence on the purchase behavior of others. And they are bothered by conventional ads... They must thus be given what they want, and a part of the solution are apps used as a service.
People now experience, share and purchase goods, entertainment and content in ways previously unimaginable and completely platform agnostic. Generation social is twice as likely to use on demand channels for entertainment and share their brand experience on social media.
While the big screen might still be in the living room, under the surface social media is boiling and it is the young, the digital native, GenY, who drives the change. They consume on demand and opt in and out as they like – and the older and affluent are the followers. Justin Bieber sold his US Believer Tour in only one hour through social media without any ads..
It is in this reality advertising has to take on a new role. The new password to success would be: conversation is media!
René Rechtman Head, AOL Advertising International; CEO goviral, gave insights on how we move advertising forward to engage, impact and give generation social a reason to be receptive and opt in. The focus is be on engaging formats that deliver high impact experiences like branded entertainment, premium formats and social content.
