Cannes ACT Tributes 2012

 

Cannes ACT Tribute 2012


Six amazing campaigns focusing on social & environmental issues received a « Cannes ACT Tribute », Public’s Favorite Campaign on June 22 at the ACT Responsible Exhibition in Cannes. The Tribute celebrates the best responsible advertising campaigns elected by visitors who attended «The Black Expo» by ACT Responsible held from 19-22 June, during the Cannes Lions - International Festival of Creativity.


"The Black Expo from Cannes to Rio" echoed Rio+20, the United Nations Conference on Sustainable Development which brought together from June 20 to 22 the world leaders to define pathways and new commitments to a safer, cleaner, greener more equitable and prosperous world. The exhibition was ending with United Nations Secretary General Ban Ki-Moon inviting visitors to engage in the debate: "We are gathered in Rio to discuss the future of our children. We need the creative minds here in Cannes to join the conversation! "


The “Cannes ACT Tributes” were given out by Bernard Brochand, Mayor of Cannes, Hervé de Clerck, Dreamleader ACT Responsible, Jacques Seguela, Vice Chairman Worldwide, Chief Creative Officer Havas Group, Philippe Paget, CEO AdForum.com, Donald Gunn, Founder of the famous “Gunn Report”, Jeremy Miller, EVP, Chief Communications Officer, McCann Worldgroup and Miles Young, Global CEO, Ogilvy & Mather.


A special “Fair Play” Tribute was given out to Cindy Augustine, Chief Talent Officer, Draftfcb, for its constant, loyal and generous to ACT Responsible. Indeed, Draftfcb has been sponsoring of ACT Responsible for 6 years in a row.


www.act-responsible.org

Special Tribute "Fair Play"


 


Best Print

"Polar Bears" for Greenpeace by Memac (O&M), UAE

 


2nd Best Print

"Fan Corals" for WWF by BBDO Guerrero, Philippines

 


Best Film

"Singer" for AECC by McCann Erickson Madrid, Spain

 


2nd Best Film

"Independence" for Amnesty International by TBWA\PARIS, France

 


Best Case Study


"Topless Poster" for ALCC by DDB Mozambique, Mozambique

 


2nd Best Case Study


"Timeline" for IADA by McCann-Erickson Israel, Israel