midemlab 2012 Results
Midemlab 2012 Results
The 2012 midemlab pitching competition honours startups and apps developers offering the most innovative solutions that help music and digital executives, artists and brands to reach and engage & monetise audiences. 2012 finalists have been nominated through a call for entry by the selecting partners Music Ally & Bluenove. In the Innovation Factory, they pitched their business model to a jury comprising of potential business partners, leading investment firms, influential media & winners from previous editions.
French Minister of Culture Frederic Mitterrand met with the midemlab finalists and said: "The organization of midemlab, kind of incubator for start-ups, allows to highlight the innovative work taking place in young companies worldwide that are full of new ideas to break the rut in which the music industry is embroiled for almost ten years."
Divided into three categories, the 2012 winners were:
Music Discovery, Recommendation and Creation: MPMe (Apsmart, UK)
Marketing and Social Engagement: Crowdsurfing (LiveOne Group, USA)
Director-to-Consumer Sales and Content Monetisation: WildChords (Oveline, Finland)
In addition, midemlab sponsor Vivendi awarded a bonus 'coup de coeur' award to Webdoc (Switzerland).
