Msheireb, the Qatar way of life
Doha Msheireb’s unique retail offerings
Msheireb Properties, Qatar’s leading property developer, has been showcasing ay Mapic unique retail opportunities within its landmark Msheireb Downtown Doha project. Lifestyle and leisure facilities, including premium, innovative shopping destinations, are an integral part of Msheireb Properties’ $5.5 billion flagship development, which is regenerating and preserving the historical downtown of Qatar’s capital, Doha. Msheireb aims to meeting the legacy and Qatari traditional aesthetics and modern technology. Msheireb encompass the values and aesthetic concepts inspired by traditional architecture of Qatar that are proportion, simplicity, space, light, ornament, overlay and climate adaptation, while using cutting-edge environmental technologies.
Sustainable development is at the heart of the philosophy of Musheireb, both in the preservation of resources and long-term quality of build for future generations. This is related to the goals of high standards of environmental quality that are designed to obtain LEED "gold" certification or even "platinum" for some buildings and make the site, the first project of sustainable urban regeneration. The entire project has a sustainable model based on reduced consumption of resources, waste management, lower operating costs and a reduced carbon footprint. The project’s retail offerings, which amount to approximately 90,000 square meters of retail space, include highlights like a department store, several international flagship stores, cinema, supermarket, family entertainment centre in addition to numerous F&B outlets.
Eng. Issa M. Al Mohannadi, CEO of Msheireb Properties, said: “What separates Msheireb from other retail projects in Qatar is our unique approach of integrating shopping with the overall community. We believe that the approach of combining international brands together with more established local retail outlets will allow us to provide residents and visitors alike with a genuine city centre destination that still maintains a unique Qatari flavour. One that is more in line than with a boutique shopping experience than the giant malls that have become ubiquitous in Gulf retail.” One of eight distinct precincts, the Retail Precinct will be the core of Msheireb’s retail offering and will feature an enclosed retail galleria, a department store, several international flagship stores, as well as a unique children’s area. The Sikkat al Wadi, a pedestrian shopping district running through the project from Souk Wakif to Kahraba Street, will form the heart of the Lifestyle and Leisure Precinct. It will be a true landmark destination within Doha, offering chic al fresco restaurants, live performance areas, and a mix of niche fashion and accessories boutiques. Serving high-end consumers, the Luxury Court Precinct, will be home to a range of high-end boutiques, and will offer a selection of the world’s most desirable brands.
Eng. Issa M. Al Mohannadi, CEO of Msheireb Properties