Amorino, un amore di gelato
The Apecar wheels Amorino ice-creams to you
Created in 2002 by two childhood friends, the artisanal ice-cream maker Amorino delights gourmets of the whole world with its tasty ice-creams made in the finest Italian tradition. Before long, the brand has established itself on a highly competitive sector and has made its name an indispensable reference. Since its inception, the turnover of the company is constantly growing. In 2010, Amorino shows a turnover of 17.5 million euros, almost three times higher than in 2007. In 2011, managers predict a turnover in excess of 20 million euros for the entire network.
The two founders of the brand, Cristiano Sereni and Paolo Benassi, come from a small town in Italy where the culture of "good food" is everywhere. So much so, as when children, there was not a day without the two friends not eating a "gelato". But not just that: an ice cream made in the state of the art in the back room of one of the 80 ice-makers of this small commune. It is in Paris that they had this desire: to share with all residents of the capital a taste of the ice-cream they were missing.
A strong concept: to give themselves every chance to succeed, the two friends have thought about every detail. From the scent of future ice-creams through customer service and decor of the place, nothing has been left to chance. Up to the choice of the emblem of the brand, a chubby and fond-of-food cherub. Of this reflection was born the Amorino concept: quality products served in a refined setting with a warm and cozy atmosphere.
"We wanted to create a concept that goes further than just an ice-cream store. One of our first ideas was to present our ice-creams in the form of a rose. It's a simple idea that allowed to distinguish us from the competition." Cristiano Sereni said.
To stand out even more, from its inception, Amorino proposed expertise combined with a strict selection of ingredients. Cristiano Sereni and Paolo Benassi select the most subtle flavors directly from producing countries. They also supervise the creation of the recipes of the 22 perfumes permanent card. The lemon from Sorrento (Sicily), Alfonso mango from India, Madagascar Bourbon vanilla, Grand Cru chocolate from Ecuador or the salted butter caramel from Isigny and flower sea salt are the most popular flavors delighting fans. With natural ice-creams, without coloring or preservatives and other artificial flavor, it was natural for Amorino to go further in the pursuit of excellence by offering a selection of organic ice cream. The quality of ingredients used is the brand key concern and obtaining certification was an important first step for managers. Offering seasonality products, the Amorino's deployment strategy priority is to establish itself in touristic towns. The success of their first store in the heart of Ile Saint Louis in Paris in 2002 incited Amorino to open fifty stores and kiosks in less than 10 years: Paris, Honfleur, Cannes, Toulouse, Cassis, Nice, Lyon, Strasbourg... Every month new Amorino shops open their doors through the Hexagon but also abroad.
One of the Mapic stars was the delivery tricycle Apecar. Perfect combination of timeless and friendly atmosphere of Amorino shops and Italy's unforgettable charm from the fifties, the Ape Amorino is suitable for both event presence and sale, with its throughput capacity of 1,000 cones or cups per day. It opens new opportunities for distribution of ice-creams, beyond the traditional outlets and has 10 ice cylinders with a capacity of 7.5 liters (75 liters total).
